Sephora is the toy store for anyone interested in makeup, perfume, and beauty products in general. It's no wonder that the company that owns Sephora is worshipped by those same people; LVMH.
Beginning as a lone fragrance shop in France by Dominique Mandonnaud in 1969, the intention was to have a fragrance store that was self service instead of having more staff than products. The 1970's proved to be a decade of change for Mandonnaud. Creating new fragrance stores with a different retail model and approach to the typical store. Mandonnaud decided to include cosmetics along with the existing fragrance selection (http://www.answers.com/topic/sephora-holdings-s-a).
The "Shop 8" stores continued to expand and open other stores. The "Sephora" brand was exclusively at Boots (a UK retailer) and was purchased by Shop 8 in 1993. The chain of stores took on the Sephora brand name. In 1997, LVMH acquired Sephora that consisted of 75 fragrance stores. In 1998, the US became the target for a new market and New York saw the first international strore. In 2003, a change was implemented with the brand "Sephora" cosmetics being sold exclusively (http://www.answers.com/topic/sephora-holdings-s-a).
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